February 6, 2026
Mixed methodology (CATI + Online)
This long-running Quality of Life tracker combined CATI (n3,500) and online (n20,000) methods to measure experiences across a local authority area. The study included quotas on district, age, gender, ethnicity, tenure and socio-economic group, and has been delivered consistently for three years.
As fieldwork progressed, quotas became increasingly interlocking. To manage this, sampling strategies were reviewed continuously, allowing adjustments that protected representativeness without extending timelines. Each wave ran over a two-month field period, producing a stable, comparable dataset that captures both population-wide trends and the views of less-heard groups.
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