February 4, 2026
CATI recruitment + Online focus groups
This study explored how a national charity’s branding and messaging were perceived across three distinct audience groups: active supporters, those aware but not engaged, and people unfamiliar with the organisation. Six online focus groups were delivered, each carefully balanced by age, gender and socio-economic background, with participants recruited via telephone.
Given the reliance on live group attendance, respondent engagement was critical. A structured confirmation process was used, including follow-up calls and response-based reminders, alongside a reserve pool of standby participants to manage last-minute drop-out. Fieldwork was completed within 18 days, delivering full groups throughout. The final output provided clear, comparative insight across awareness levels, grounded in well-balanced public voices.
At Field Locker, we’re all about helping you make the most of your research. We find the right people and turn your data into clear, useful insights. Whatever your project calls for, we’re here to guide you every step of the way
