February 6, 2026
Online tracking study
This online tracking study was designed to capture UK public attitudes towards flying, covering behaviours, barriers to travel, accessibility, recent experiences, satisfaction and disruption. It also explored emerging and regulatory topics such as complaint handling, passenger protection and the role of artificial intelligence in air travel.
The study is nationally representative, with quotas on region, age, gender and employment status, and delivers 3,000 completes per wave. Running over a 30-day field period, the project has been repeated annually for three years, requiring consistent methodology and outcomes across time. Given the volume of online responses, quality control was a central focus, with ongoing checks used to remove poor-quality completes and rebalance quotas where needed.
At Field Locker, we’re all about helping you make the most of your research. We find the right people and turn your data into clear, useful insights. Whatever your project calls for, we’re here to guide you every step of the way
